Bloomingdales (Middle East)

A comprehensive style guide for Bloomingdale’s Middle East, ensuring that the brand's aesthetic aligned with the region's unique cultural nuances while maintaining its global identity. This project involved crafting detailed visual standards for typography, color palettes, photography, and graphic elements, providing a cohesive framework that could be applied across all marketing materials and in-store assets. The result was a sophisticated, regionally tailored style guide that enhanced Bloomingdale’s brand presence and consistency in the Middle East market.